When I smell the coffee
aroma, I remember my home
in Syria. It reminds me of
my house, my kitchen at home.
Mohammed, Coffee lover

We had nothing at all

Turkish neighbours supported Mohammed when he first came to Istanbul.

Hasibe and Ümit meet Mohammed

How do you like your coffee?

What's your #PowerToBe?

Mohammed has his very own recipe for the perfect coffe.
One ingredient that should never be missing is cardamom.
The education of his children is the most important thing for him. That's why Mohammed helps them with their homework every day.
The money from the Red Crescent card (Kızılaykart) helps the family to pay the rent.
"I love having my children learn about culture, regardless of whether it is Arabic, Turkish or worldwide. That's why I take my children everywhere in Istanbul." - Mohammed

MEET OUR CREATORS

Eslam

Artist

Ibrahim

Swimmer

Hiba

Musician

ABOUT THE CAMPAIGN

What we love connects us

The #PowerToBe campaign aims to raise awareness and understanding for people that had to flee conflict by showing them as individuals with passions. Meet Eslam, Hiba, Ibrahim and Mohammed, who share those talents with people from six countries. The campaign launches in January 2022 in: Germany, Italy, Sweden, Poland, Portugal and Turkey - building on success of last year's #PowerToBe campaign.

See the campaign pages for
Germany🇩🇪, Italy🇮🇹, Sweden🇸🇪, Poland🇵🇱, Portugal🇵🇹
and Turkey🇹🇷.

See the 2021 campaign pages
for Austria🇦🇹, Denmark🇩🇰, France🇫🇷, the Netherlands🇳🇱, Romania🇷🇴, Spain🇪🇸 and Turkey🇹🇷.