See the campaign pages for
Germany🇩🇪, Italy🇮🇹, Sweden🇸🇪, Poland🇵🇱, Portugal🇵🇹
and Turkey🇹🇷.
See the 2021 campaign pages
for Austria🇦🇹, Denmark🇩🇰, France🇫🇷, the Netherlands🇳🇱, Romania🇷🇴, Spain🇪🇸 and Turkey🇹🇷.
When I smell the coffee
aroma, I remember my home
in Syria. It reminds me of
my house, my kitchen at home.
Turkish neighbours supported Mohammed when he first came to Istanbul.
How do you like your coffee?
The #PowerToBe campaign aims to raise awareness and understanding for people that had to flee conflict by showing them as individuals with passions. Meet Eslam, Hiba, Ibrahim and Mohammed, who share those talents with people from six countries. The campaign launches in January 2022 in: Germany, Italy, Sweden, Poland, Portugal and Turkey - building on success of last year's #PowerToBe campaign.